Manager Demand Gen.Planning & Marketing Operations

We are looking for a Manager, Demand Generation & Planning to lead demand generation and lead generation initiatives focused on the Higher Education market. The ideal candidate will have strong experience in B2B demand generation within IT/technology services and a proven ability to build qualified pipeline through multi-channel campaigns.

Key Responsibilities:

Lead the planning and execution of multi-channel demand generation and lead generationprograms targeting higher education institutions.

Develop campaigns across email, digital, content, webinars/events, social, and outboundchannels.

Partner with and/or manage BDR teams to drive qualified leads and pipeline.

Define target accounts, personas, messaging, lead qualification, nurturing, and follow-upstrategies.

Leverage leading MarTech, marketing automation, and CRM platforms to execute andtrack campaigns.

Monitor campaign performance, conversion, pipeline contribution, and ROI, optimizingprograms based on data.

Collaborate with Sales and Marketing leadership to align demand generation with revenuegoals.

Stay current on higher education trends, challenges, buying cycles, and technology needs.

Qualifications:

5+ years of experience in demand generation, lead generation, or B2B marketing,preferably within IT/technology services.

Proven experience owning the planning, orchestration, and execution of multi-channeldemand generation programs.

Experience working with or managing BDR/SDR teams.

Strong knowledge of MarTech and CRM platforms.

Higher Education/EdTech experience strongly preferred, but not required.

Bachelor’s degree in Marketing, Business, Communications, or a related field; advanceddegree preferred.

Strong analytical, communication, project management, and execution skills.

Success Measures:

Qualified lead and pipeline generation

Campaign conversion and ROI

Marketing-sourced pipeline

BDR/SDR lead conversion

Growth within the higher education market.